Yearly Archives: 2017

What makes a good name card design?

Today’s name card does double duty as a reference piece and, more important, as a marketing tool. Some cards are handed out in person, some sit on refrigerators, while others sit on cash counters waiting to catch a customer’s eye. Lucky cards are filed neatly in Rolodexes; more are lost in untamed piles in desk drawers. Each situation demands something…

Read more

Golden Rules for Name Card Design

Use both sides of the name card! All listed price for name card printing on iDesign are for double side printing, there is no extra cost for using the both side of the name card. Imagine you’ve just doubled your opportunity to communicate with a potential client with your name card. What can you put on the back of name…

Read more

Digital vs. Offset Printing

Digital Printing: If you want a sample of digital printing, simply look at a piece that you print from your inkjet printer at your home or office. Digital printing uses a series of dots printed on top of the paper that form an image. Recent year, digital printing mainly refer to laser printing. Offset Printing: Offset printing is done on…

Read more

Artwork Specifications

1) Offset printing is a mixture of 4 colors CMYK. What you view on computer is RGB but what offset print out is by CMYK. So the artwork must be done in CMYK color mode but NOT RGB. C = CYAN     M = MAGENTA     Y = YELLOW     K = BLACK 2) DPI or dots per inch is a crucial term for offset printing. Your artwork…

Read more